One quick thing
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| Organisation | Status | Owner | Last contacted |
|---|
A drive of behind-the-scenes footage. A box of photos of Dom as a boy. A trailer on the way. Here's how that turns into six months of posts.
Dom is the engine. The partner organisations carry the message. The film is where it all lands.
Dom's story is true, and it belongs with the people already doing this work. The film gives them somewhere to send their audiences. That's why the 79 organisations in this tracker matter as much as the footage does.
Behind-the-scenes stills and video, plus a few cast interviews. Cleared for social. The everyday workhorse.
Photographs of Dom growing up. This is the gold — it makes the redemption arc real instead of abstract.
Coming soon. The one tentpole we plan the calendar around. Everything before it is groundwork.
Eighteen themes is too many to post against. I've grouped them into six pillars. Each one carries a few themes, points at a set of partners, and runs on the assets we've actually got.
The spine of the film. A man decides, in the worst room he's ever been in, to stop. Everything the story earns comes from that one choice.
Raised by a single mother, shaped by an absent father, now a brother to other men. Strength here is resolve, not force.
The body Dom rebuilt and the diet that did it — and the line the film draws between the slaughterhouse and the hole.
The interior world. Atonement as something you keep doing, not something you finish. Where the film gets quiet.
Chicago. Being young, Black and watched. Looking past the darkness without pretending it isn't there.
How it was made and who made it. A true story shot in 8K, and the people behind the walls.
Every partnership should make something people actually want to watch. Six formats, roughly cheapest to richest:
One line from the messaging bible over a BTS still. The daily workhorse — 2–3 a week.
A young-Dom photograph beside one line of transformation. The redemption engine. Weekly.
A BTS carousel — set, craft, cast. Process people can't get anywhere else.
The cast & Dom interviews, cut into vertical quote reels, one per theme.
The partnership format. Dom + an org leader, short Live or reel. Both audiences, one post.
A partner's own statistic + the film's framing, cross-posted to both feeds.
| Partner category | # | Pillar | Warm first calls |
|---|---|---|---|
| Justice, System & Post-Release | 18 | 01 | ARC · Root & Rebound · Hope for Prisoners · Solitary Watch |
| Compassion & Wellbeing | 15 | 03 · 04 | Farm Sanctuary · Gentle Barn · Hip Hop is Green · PCRM |
| Family & Mentoring | 14 | 02 | Big Brothers Big Sisters · 100 Black Men · BAM · CRED |
| Mind & Spirit | 9 | 02 · 04 | The Confess Project · Therapy for Black Men · Prison Yoga |
| Independent Cinema | 7 | 06 | ARRAY · BlackStar · Kartemquin · Cinema Chicago |
| Prison-study universities | 5 | 01 | Georgetown · Northwestern · Bard · NYU |
| Chicago colleges | 5 | 05 | Malcolm X · Chicago State · City Colleges |
| Anti-Crime | 4 | 01 | G.R.E.A.T · National Gang Center · SAVE |
| Black colleges | 2 | 05 | Howard · Morehouse |
All 79 are in the Outreach tab with status & owner. Pick one launch partner per pillar to start.
Nothing here needs the trailer. Every post uses an asset already in hand, and each carries a line straight from the messaging bible.
| Day | Post | Format | Pillar | Asset |
|---|---|---|---|---|
| Wk 1 · Mon | Then / Now #1 — young Dom + “Changing one thing can change everything.” | B | 01 | Young-Dom photo |
| Wk 1 · Wed | Behind The Walls #1 — first BTS carousel from the set. | C | 06 | BTS stills |
| Wk 1 · Fri | Theme card — “Masculinity isn't defined by violence.” | A | 02 | BTS still + type |
| Wk 1 · Sat | Eat What Elephants Eat — quote card, light touch. | A | 03 | Key art / book |
| Wk 2 · Mon | In Their Words #1 — a cast interview cut. | D | 06 | Interview clip |
| Wk 2 · Wed | Then / Now #2 — single mother & community. | B | 02 | Young-Dom photo |
| Wk 2 · Fri | First co-branded seed — a fact card with one warm partner. | F | 01/03 | Partner stat |
Running underneath, all fortnight: open three partnership conversations from the tracker — one each from Justice, Mentoring and Compassion & Wellbeing.
Record three short pieces to camera on his phone — protein & the elephant line, his transformation, what atonement means now. Fuels formats D & E for weeks.
Pick six launch partners — one per pillar — from the tracker and open the conversations.
Sign off the pillar structure & starter slate, and confirm which young-Dom photos are cleared to use.
Confirm the film's own IG / TikTok handles and Dom's LinkedIn so cross-posting is clean.
Built on the 18 Asana themes · 79 partner orgs · the messaging bible. Coming 2027.